Banking Made Easy: Areti’s
Website Redesign
Overview
Areti Bank is a digital-first bank founded in Puerto Rico for Latin Americans. The project re-positioned the brand from a sustainability-led narrative to a more modern, corporate, and confidently digital voice—while keeping that original essence. We redesigned and built the website to reflect “banking made easy”: seamless, secure, transparent, and instant.
Client :
Areti Bank
Date :
2025
Role :
No-code developer - UX/UI designer
Working process
To tackle Areti Bank’s redesign, we followed four stages: auditing the existing site and content, benchmarking fintech patterns, crafting a scalable visual system, and implementing it in WordPress (Elementor) with continuous client collaboration and iteration.
Challenges & goals
We worked on turning complex information into clear, user-friendly experiences — building trust, guiding decisions, and laying the foundation for a scalable ecosystem.
Key Challenges :
- 1. Shift brand perception from “sustainable bank” to digital, corporate, and human-friendly—without losing credibility or purpose.
- 2. Unify tone, visuals, and content structure across pages.
Objectives :
- 1. Improve clarity of value proposition and strengthen trust signals.
- 2. Streamline navigation
- 3. Provide a clean, scalable visual system for future pages.
Final Result
A clean, cohesive, and digital-first website that communicates Areti Bank’s new positioning at a glance. Imagery, type, icons, and a refined color palette work together to enhance readability and trust; content is clearer and easier to navigate; and the WordPress build (Elementor) enables quick iteration and consistent rollout of new sections.