Mobile Banking, Made Clear:
Areti’s MVP
Overview
Before Areti Bank’s brand pivot, we designed a modern, mobile-first app that kept the sustainability-led narrativewhile delivering a clear, digital experience. The scope covered the MVP features and set a foundation that could evolve with the brand.
Client :
Areti Bank
Date :
2023 - 2024
Role :
Product Designer
Working process
To design Areti Bank’s mobile MVP, we followed four stages: scoping and mapping core journeys, exploring flow options, crafting a cohesive visual language aligned with the sustainability-led brand, and refining it into a scalable UI kit through fast client iterations.
Challenges & goals
We focused on turning complex banking tasks into clear, mobile-first flows—building trust, guiding key actions, and establishing a scalable UI foundation for the MVP.
Key Challenges :
- 1. Balancing the sustainability narrative with a crisp, fintech-ready mobile experience.
- 2. Keeping regulated flows (onboarding, transfers) clear, trustworthy, and low-friction.
- 3. Aligning stakeholders while prioritizing scope for an MVP timeline.
- 4. Ensuring consistency across screens without over-engineering the system.
Objectives :
- 1. Deliver a modern, intuitive MVP that feels reliable and easy to use.
- 2. Reduce friction in key tasks (onboarding, transfers, card management).
- 3. Establish a scalable UI kit to speed future features and maintain consistency.
- 4. Produce prototypes and handoff materials that translate smoothly to development.
Final Result
A cohesive, intuitive MVP app that felt modern and reliable while reflecting the brand’s sustainable essence. Clear flows reduced friction, the UI kit improved consistency, and the iterative process with the client ensured the design was ready to build and grow.