landing page, website,
and dashboard
redesign
Overview
HipermerCode is a Spanish SME dedicated to driving the digital transformation of small and medium-sized businesses. For this project, our goal was to design digital experiences that are accessible, scalable, and tailored to the diverse needs of SMEs, local businesses, and municipalities — making digitalization easier and more impactful for everyone.
Client :
HipermerCode
Date :
2025
Role :
Product designer
Working process
To tackle the project, the design process was structured into four key stages — from analyzing the current experience to building a scalable visual system and refining it through constant collaboration with the client.
Challenges & goals
We worked on turning complex information into clear, user-friendly experiences — building trust, guiding decisions, and laying the foundation for a scalable ecosystem.
Key Challenges :
- 1. Build a consistent experience across different products and diverse audiences.
- 2. Design clear and intuitive solutions for users with little technological background.
- 3. Organize large amounts of information without visual overload.
- 4. Translate technical and regulatory language into friendly, understandable interfaces.
Objectives :
- 1. Build trust through a visual narrative that feels both approachable and professional.
- 2. Simplify navigation and decision-making in high-density information environments.
- 3. Drive conversion — from public program interest to the adoption of digital solutions.
- 4. Establish a solid, flexible design foundation for future iterations and ecosystem growth.
Final Result
The result is a unified and engaging digital ecosystem: a landing page that inspires, a website that simplifies complexity, and a dashboard that streamlines management. Designed with UX, accessibility, and scalability in mind, each product connects seamlessly with its audience and delivers real impact.